 |
 |
|
|
 |
Rewards Pay. The most powerful fact about rewards is that they increase revenues. Pure and simple. When members claim a reward for the first time, their behavior changes. Loyalty experts call this the Golden Moment; mainly because, after that point, members increase their points accruals by 83% compared to the previous period. Every point accrued links directly to a financial transaction with one of your members, or a point sold to a program partner. The more often your members redeem, the more you’ll increase the Member Lifetime Value of your loyalty program. Visit us to learn how we make Rewards Pay. |
 |
Rewards Engage. Rewards provide the biggest potential for loyalty program differentiation. Attractive and relevant rewards, realistically attainable and universally recognizable, draw members into your program. Rewards are why consumers join your program and consolidate their business with your company. Not for the points themselves or the miles, but for the pay-off; the recognition that you appreciate their custom and are prepared to offer great stuff in return for it. The stronger your rewards are, the more they engage your members. Of course, the opposite is also true. Visit us to learn how we make Rewards Engage. |
 |
Rewards Compute. The IFRIC 13 new accounting standard requires that award credits, or ‘points’, need to reflect fair value. That means they need to equate to ‘the amount for which they could be sold separately’. This fair value then accounts for a deferred revenue in your company’s books and can only be recognized upon redemption. To make sure you remain in control at all times, reward redemption needs to be steerable in order to burn points and recognize deferred revenue at the time you need it to do so. Visit us to learn how we make Rewards Compute. |